“Unread” is becoming a new normal. How many unopened emails do you have sitting in your inbox? And how many unread text messages do you have on your phone? While Email marketing is very valuable to any and all businesses, mobile messages are giving emails a run for their money.
Getting lost in the email black hole
Within one full day your email inbox could be flooded with messages. Many of those emails are likely solicitation, spam or simply not of interest to you. Yet somehow you are on someone’s subscription and you receive their emails. Naturally, deleting emails without reading them has become a habit and the dependency of you opening an email has become solely based on the headline. Are your emails falling into the same trap? Are you fighting for higher open rates or increased conversions? Well, you’re not the only one. It’s pretty easy for important brand messaging to get lost in the clutter, even if your emails are going to subscribers.
Text is already the preferred method of communication
Chances are high your patient would likely prefer text communication. Mobile messaging is an inexpensive option that offers convenience unlike any other communication platform. It is so easy and quick to send a text message in almost any situation. In fact, 98% of U.S. adults ages 30-49 text on a regular basis, according to a study by Pew Research. And 100% of consumers between ages 18-29 text. As patients grow more comfortable using text messaging as their preferred form of communication, so should you.
How to use mobile messages for brand messaging
Now that you are convinced you should be using text messaging, here are a few ways on how you can leverage texts for your brand messaging:
Everyone appreciates a message specific to them over a bulk template. With text messages you can create personal messages for a specific patient related to their specific needs in your practice. This can be appointment reminders, check-up reminders, and even treatment reminders. Make sure whichever service and content you use is also HIPAA compliant.
Create a purpose
Don’t forget to include a call to action in your mobile messaging. Your communication should serve a purpose for either your practice or your patient. Be sure to include related links, forms, etc. Text message marketing that focuses on finding just the right balance of customization and purpose is much more likely to be a hit.
Only pay for what you need
There are many programs to choose from that will cater to your technical needs for utilizing text messaging. However, many force you to pay for features that you don’t need. When choosing an appointment reminder service, be diligent in searching for the right fit for your practice. HIPAA compliance, seamless integration and excellent customer service are all important to utilizing your new marketing tool.
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