Some dentist practices claim to be caring and “pain-free’! But for the patient who is afraid of going to the dentists, these claims are simply not enough. Here are three easy ways you can use marketing to attract patients who are afraid of the dentist.
Education is key in alleviating fear
Fear of the unknown or unexplained. If you want to make a patient feel comfortable then you need to take the time to explain procedures. A patient who is educated will feel less anxious about going to their appointments and more comfortable in the chair.
Sometimes taking the time to explain procedures seems tedious. And sometimes it is tedious. But if you are able to build a relationship with your patient that induces loyalty and assurance, you will have a patient for life!
Communication is key in building a relationship
Communication can be a challenge. However, with programs like Appointmentreminders.com, you can continue to build your relationship with your patients outside of appointments. These automatic messages can include important business information (i.e. holiday office hours), appointment reminders, or surveys.
Communication with your patients is just as important during the appointment as it is throughout the year. You only get to see your patients twice a year, other than the rare emergencies. You must make the effort to continue the relationship so they will refer their friends.
Nothing attracts like a positive review
People don’t want to hear how good you are from yourself, they want to hear it from others! Don’t tell them, show them, by showing off your great reviews. Google reviews have become a necessity for any local business. Make sure you are asking your patients to share their great experience with others online.
There also ways to entice reviews from your patients if you find asking isn’t getting you very far. Send a reminder in the mail, offer something in exchange for the review, or find another way to entice your patients. Encourage your patients to share about their experience and you will create a referral networking within itself.