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The Best Appointment Reminder Template to Reduce No Shows

Doctor looking at his watch
Reduce No Shows

In today’s post, I’m excited to share some valuable strategies that have consistently proven to reduce the incidence of no-shows for scheduled appointments. No-shows can be a significant drain on the resources and efficiency of any business, impacting not just the bottom line but also the workflow and client relationships. To address this, I will outline a variety of effective techniques for crafting and sending appointment reminders that encourage higher attendance rates. Additionally, I’ll provide you with highly effective appointment reminder templates that you can immediately implement in your communication strategy. These templates are designed to be clear, concise, and compelling, ensuring that your clients keep their appointments top of mind.

For those who wish to add a personalized touch to their communication, our unique template generator offers a flexible solution. This tool allows you to customize your own reminder templates to better reflect the tone and branding of your business. 

Whether you’re in healthcare, beauty, consulting, or any other service industry, tailoring your messages can enhance engagement and ensure that they resonate more deeply with your clientele. By utilizing this generator, you can create reminders that not only remind but also reinforce the value of the services you offer, encouraging clients to prioritize their appointments with you.

The effectiveness of these techniques and templates is not merely anecdotal; it is backed by solid research and data. Having been rigorously tested through several randomized trials and implemented across our extensive customer base, these methods have consistently led to a substantial reduction in no-shows. 

Adopting these strategies will not only help in curtailing missed appointments but will also significantly enhance your operational efficiency and profitability. Embrace these proven practices and watch as your business experiences improved client retention and satisfaction, ultimately contributing to a healthier bottom line.

What is an Appointment Reminder Template?

An appointment reminder template is a pre-formulated message or format used to remind someone about an upcoming appointment. These templates are designed to convey all the necessary details about the appointment in a clear and concise manner, including the date, time, location, and any specific preparations required. They are commonly used in various settings such as medical offices, dental clinics, service businesses, and professional meetings.

Appointment reminder templates can be customized and sent through various communication channels such as email, SMS (text message), or even through postal mail or phone calls, depending on the preference of the recipient and the sender. The goal of using these templates is to reduce the likelihood of missed appointments by ensuring that clients or patients remember their scheduled times and any important details related to their appointment.

This is an example of a basic appointment reminder template:

Subject: Appointment Reminder

Dear [Recipient’s Name],

This is a friendly reminder about your upcoming appointment with [Provider’s Name] on [Date] at [Time]. Please arrive at [Location] approximately [X minutes] early to complete any necessary paperwork.

[If applicable, insert any specific instructions here, such as items to bring, preparations required, or parking information.]

If you need to reschedule or cancel your appointment, please contact us at [Contact Information] as soon as possible.

Thank you for choosing [Business/Provider’s Name]. We look forward to seeing you.

Best regards,
[Your Name]
[Your Position]
[Contact Information]

What is an Appointment Reminder Template
What is an Appointment Reminder Template?

How to Utilize Appointment Reminder Templates

Utilizing Appointment Reminder Templates
Utilizing Appointment Reminder Templates

Maintaining a low no-show rate for appointments is a critical concern for dental and medical practices alike. Missed appointments can throw off the entire schedule and result in lost revenue. In this blog section, we’ll focus on how to utilize different templates to reduce no-show appointments effectively.

Utilizing Dental Appointment Reminder Templates

For dental practices, reminding patients of upcoming visits is vital. Customizable dental appointment reminder templates provide a simple yet effective way to communicate with your patients. These templates can be tailored to include your practice’s branding, the patient’s name, the date and time of the appointment, and any preparation instructions. Using a template ensures that no critical information is forgotten and that the message remains consistent across all communications.

Doctor Appointment Reminder Templates

Similarly, doctor appointment reminder templates follow the same principles but can be adapted to include specific details pertinent to medical appointments, such as insurance reminders or fasting instructions. These reminders can be sent via email or text, depending on the patient’s preference, and should be designed to be clear and easily actionable.

Missed Appointment Templates

In the unfortunate event of a no-show, it’s important to have a protocol in place. A missed appointment email template allows you to address the missed visit with professionalism and promptness. The email can include a polite inquiry about rescheduling and provide information on any missed appointment fees or policies.

How to Reduce No-Show Appointments

One of the most effective strategies to reduce no-show appointments is to send a multi-step reminder sequence using both an appointment reminder template email and a missed appointment text message sample. This approach engages patients through multiple touchpoints, significantly reducing the chances of missed appointments. Providing a free appointment reminder template for your staff to use ensures consistency and saves time, which they can use to provide better in-person care.

In conclusion, by integrating these various templates—whether it’s for a dental check-up or a general consultation into your practice’s routine—you’re likely to see a marked decrease in no-shows. Remember to offer a convenient template for appointment reminders that your team can quickly fill out and send. Consistent and friendly reminders are the key to keeping your schedule full and your patients accountable.

The 5 Best Appointment Reminder Techniques

Below are the top 5 techniques and considerations for sending appointment reminders that are guaranteed to reduce no-shows!

Sending appointment reminders effectively is crucial for maintaining a smooth operational flow, enhancing customer satisfaction, and minimizing no-shows, which can be costly for any business or service provider. Each of the mentioned practices plays a vital role in achieving these goals:

Text Message Blasts

1. Send Out Multiple Reminders for An Appointment

People lead busy lives, and it’s easy for an upcoming appointment to slip through the cracks of a packed schedule. By sending out multiple reminders, you significantly decrease the chances of an appointment being forgotten. 

The first reminder can be sent a week in advance, with a follow-up reminder a day before the appointment. 

This strategy helps keep the appointment at the forefront of the recipient’s mind without being too intrusive.

2. Include the Cost of a Missed Appointment in Your Reminders

Clearly communicating the cost of a missed appointment (if any) serves as a deterrent against no-shows. 

It reminds clients or patients of the financial implications of not showing up or not canceling in advance, making them more likely to prioritize the appointment or inform you if they can’t make it, which in turn allows you to better manage your schedule and potentially fill the slot with another client or patient

3. Use the Appropriate Outreach Method (Call, Text, or Email):

Different people have different preferences and habits when it comes to communication.

 Some may prefer email reminders, others text messages, and some may find calls to be the most direct and effective way to remember appointments. 

By choosing the appropriate outreach method based on the recipient’s preference or the nature of the service, you increase the effectiveness of the reminder and ensure it’s received and noted.

4. Add Your Practice’s Name and Contact Info:

Including the name and contact information of your practice or business in every reminder serves multiple purposes. 

It immediately informs the recipient who the message is from, making it less likely to be ignored or dismissed as spam. 

Additionally, it provides a quick and easy way for the recipient to contact you if they need to reschedule, ask for directions, or have any questions, improving overall communication and customer service.

5. Monitor The Replies to Your Appointment Reminders and Follow Up:

Not all appointment reminders are met with silence; some recipients may respond with questions, rescheduling requests, or cancellations. 

Monitoring these replies and responding promptly is essential for maintaining an accurate schedule. 

It demonstrates attentiveness and a commitment to customer service, and it helps in managing your appointments more efficiently by allowing you to fill vacated slots and adjust your plans accordingly.

#1 Send Out Multiple Reminders for An Appointment

It has been proven that sending out multiple reminders for an appointment is much more effective than just sending out one reminder. Sending out a reminder several days prior (we recommend 3) to an appointment gives your patients a chance to cancel or reschedule an appointment. Sending another one out the day before the appointment can serve as a friendly appointment reminder. Keeping this in mind, I would recommend including options to confirm, cancel, or reschedule the appointment in the “3 day reminder” and not including these options in the “day-before reminder”.

For example, your 3 day reminder could say “please reply 1 to confirm, 2 to cancel, or 3 to reschedule…”

and your “day-before reminder” could simply not include this info.

However, if you do not have the resources to check replies, you can simply say something along the lines of “There is no need to confirm this appointment, if you need to cancel or reschedule, please call….”

In a randomized trial conducted by John Steiner from Kaiser Permanente, they compared no show rates between over 60k patients receiving either one reminder three days prior to the appointment, one reminder one day prior to the appointment, or a reminder both three days prior to the appointment and one day prior to the appointment. The study was published in the American Journal of Managed Care.

The study determined that sending out both reminders resulted in lower no show rates:

  • People that received one reminder 3 days prior had a no show rate of 5.8%.
  • People that received one reminder 1 day prior had a no show rate of 5.3%.
  • People that received both reminders had a no show rate of 4.4%.

Although a difference of approximately 1% may not seem like much, when calculated over a large amount of appointments this can be quite significant. 

The rationale behind sending multiple reminders is multi-faceted: it caters to the preferences of different individuals, leverages the ubiquity of technology (emails, SMS, phone calls), and ultimately contributes to the operational efficiency and client satisfaction of a service provider. For instance, using appointment reminder software or services can streamline this process, making it less burdensome for staff and more reliable for clients. It’s about striking a balance between being informative and not overwhelming, thereby fostering a positive relationship with clients and ensuring they see the reminders as valuable rather than intrusive.

Send Multiple Reminders for an Appointment
Send Multiple Reminders for an Appointment

#2 Include the Cost of a Missed Appointment in Your Reminders

The Cost of a Missed Appointment
The Cost of a Missed Appointment

Including the cost of a missed appointment in your reminders can persuade your patients to keep their appointment. At the very least, they may be more encouraged to actually call you to cancel or reschedule the appointment.

Is is best to adhere to general guidelines and best practices when charging for a missed appointment.

For example, you can include the following message in your reminders…

\$50 charge for missed appointments” or “\$50 charge for appointments not canceled 48 hours prior.

According to this study that combines several collegiate and health resources conducted by Michael Hollsworth, the effectiveness of including a specific message about the charge for a missed appointment dropped no show rates from 11.1% to 8.4%. The study essentially used 4 different text reminders, one of which included a charge for missed appointments.  These reminders were sent to over 30k patients in one or more of the following specialties: rheumatology, ophthalmology, gastroenterology, neurology, and cardiology.

Including the cost of a missed appointment in reminders is a strategic approach that serves as a significant deterrent against no-shows. It not only highlights the financial implications for not showing up or failing to cancel in advance but also makes clients or patients more likely to prioritize their appointments. This proactive communication allows for better schedule management, offering the possibility to allocate the slot to other clients or patients if a cancellation occurs. Research has demonstrated that such reminders can reduce missed appointments, making this practice a valuable tool for enhancing operational efficiency and client or patient adherence​​​​.

#3 Use the Appropriate Outreach Method (Call, Text, or Email)

Studies tell us that the outreach method itself, whether it be calls, texts, or emails, is not nearly as important as your ability to reach people and to give them the appropriate information. This study that compared call reminders vs text reminders and found no significant difference between the two methods for effectiveness.

Text messaging is now the most widely used and accepted form of receiving appointment reminders. However, there are some instances where you cannot reach someone through a text message. They may not have a mobile phone, or their phone cannot accept text messages. In rare instances you may only have an email address for your patient.

In cases where you allow your patients to choose their preferred outreach method, you should send the appointment reminder using that method.

This being said, we recommend in most cases, sending out text messages first and if they fail, rolling them to phone calls automatically. Most appointment reminder software that you use should provide this roll-over free of charge and not charge for failed text messages.

As well, when you do send phone calls, make sure that they originate from your office caller ID and not some random number.

Choose The Appropriate Outreach Method

#4 Add Your Practices Name and Contact Info

Include Business Name and Contact Info
Include Business Name and Contact Info

It is always a good idea to add your practice or doctors name to the appointment reminders.  This allows your patients to quickly and easily see who the reminder is from as well as a way to contact you if needed.  Even if you are providing a way to confirm or cancel the appointment through the reminder, many patients prefer to call and speak with someone. It is as also good practice to put the name early in the reminder so your patients know right away who it is from. Additionally, you are providing the following care:

  • Improved Customer Service: By making it easy for clients to get in touch, you demonstrate a commitment to customer service and convenience. This can improve the overall client experience, as they feel supported and valued. It’s a small detail that can significantly impact client satisfaction and loyalty.

  • Efficiency in Scheduling: Including contact information directly in the reminder allows for quick action on the part of the client. If they need to cancel or reschedule, they can do so immediately upon receiving the reminder, potentially opening up appointment slots for others and improving the efficiency of your scheduling process.

Make sure that you are never adding any PHI (Protected Health Information) to your appointment reminders.  See our posting on HIPAA Compliance When Sending Appointment Reminders for more information on this.

#5 Monitor The Replies to Your Appointment Reminders and Follow Up

Monitoring the delivery and replies to appointment reminders is essential for several reasons that contribute to the effectiveness of communication strategies and the operational efficiency of a business or healthcare provider:

  • Confirm Receipt: Monitoring ensures that the reminder has been successfully delivered to the intended recipient. This is crucial because a failure in delivery could lead to missed appointments, which can be costly for businesses and disruptive for scheduling​​.

  • Engagement and Responsiveness: Tracking replies allows you to gauge how engaged your clients or patients are with your communication. Positive responses (e.g., confirmations or rescheduling requests) indicate effective communication, while a lack of replies might suggest the need for follow-up or reassessment of your reminder strategy​​.

  • Identify and Address Issues: By keeping an eye on delivery and response rates, you can quickly identify any technical or procedural issues that may be impacting the effectiveness of your reminders. For instance, a high failure rate in delivery might indicate problems with your SMS provider or issues with your client database​​.

  • Improve Customer Service: Monitoring responses allows you to promptly follow up on any questions, concerns, or requests for further information. This not only improves customer service but also strengthens the relationship between your practice and your clients or patients​​.

  • Optimize Appointment Scheduling: Tracking replies helps you efficiently manage your appointment schedule. For example, if a client cancels an appointment, you can quickly fill the slot with another client from a waiting list, thereby maximizing your business’s operational efficiency and reducing downtime​​.

It’s very important to monitor the replies to the reminders and follow up quickly with any patients that need it. We recommend automatically sending your reminders out early in the day and then checking the replies in the afternoon. This gives your patients adequate time to reply to text messages or check any email or voicemail messages that were left.  Also, mornings are typically busier than afternoons, so your staff may have a little bit more time to check the replies and follow up a bit later in the day.

Monitor Deliveries and Replies

The Best Appointment Reminder Template to Reduce No-Shows

Below is one of the best appointment reminder template to reduce your no show rates:

3 Days Prior To the Appointment

Hi #Patient First Name#, this is #Practice Name# reminding you of your upcoming appointment on #Appt Date# at #Appt Time#. Reply 1 to confirm, 2 to cancel, or 3 to reschedule. $50 no show fee for missed appointments. If you have questions, you can reach us at #Practice Number#.

(This text message should roll to a call with similar information if it fails)

This medical appointment reminder template includes the practice name, the date and time of the appointment, confirmation options, the cost of a no show, and contact info. Yes, it is longer than 160 characters but the cost of an additional reminder will be minimal compared to the response rate. I should mention that if this is a reminder for a new patient, you can certainly include additional info such as practice address or links to download forms. You can also include a message to have your patients arrive 10 or 15 minutes early.  This additional information does not really play into the no-show rate but it can add to the overall patient satisfaction rate.


1 Day Prior To the Appointment (if patient has not replied to the 3 day reminder)

Hi #Patient First Name#, this is #Practice Name# reminding you of your upcoming appointment on #Appt Date# at #Appt Time#. You have not confirmed this appointment. Please reply 1 to Confirm. $50 no show fee for missed appointments. If you have questions, you can reach us at #Practice Number#.

(This text message should roll to a call with similar information if it fails)


This reminder is similar to the 3 day reminder with the following exceptions:

 1. It let’s them know that the appointment has not yet been confirmed and it encourages them to confirm it.

 2. It does not give them the option to cancel or reschedule the appointment anymore.  You can certainly still include it, but often, you will not have time to fill the slot the day before the appointment.


1 Day Prior To the Appointment (if patient has confirmed the 3 day reminder)

Hi #Patient First Name#, this is #Practice Name# reminding you of your upcoming appointment on #Appt Date# at #Appt Time#. You have already confirmed this appointment. $50 no show fee for missed appointments. If you have questions, you can reach us at #Practice Number#.

(This text message should roll to a call with similar information if it fails)


This reminder is similar to the 3 day reminder with the following exceptions:

 1. It let’s them know that the appointment has been confirmed already. This often gives peace of mind to the patient so they know that you are expecting them.

 2. It does not give them the option to confirm, cancel or reschedule the appointment.

Use Our Free Appointment Reminder Template Generator Below:

This appointment reminder template generator will allow you to create a simple template based on a few options. Once you have generated your template, you can copy the text for use in your appointment reminders.

Appointment Reminder Template Generator

Reminder Template:

Adding Appointment Reminders to Your Practice

These appointment reminder template techniques will help you to significantly lower your no shows.  You may want to evaluate for your specific scenario and customize them as needed.  You can always try a few different techniques to see what works best.  Also, you may want to ask your patients how they like the reminders? Are they getting them? Do they like them? What would they want differently? 

Keep track of your no show rates before and after adding appointment reminders to see and evaluate how they have improved your no shows.  If you don’t see substantial improvement, tweak them and keep trying new techniques to see what works best!

Check out our post on how to calculate your no show rate for more tips on lowing your no shows!

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